You'll spend 20,000 days of your career having ideas. Spend 5 finishing one.

Hey, what’s cooking!? 👋 I’m Dan

A sprint designer building a lifestyle business, one asset at a time.

Asset Fit

Find out which asset fits

from me

Five questions. Under two minutes. I’ll name the one asset to finish next and tell you why that one. If it fits, book the 15-minute chat.

Check fit → See shipped assets

One idea, five days, done.

Here's one I built, try it ↓

A sprint designer from Leeds.

I wasn’t always. For years I started everything and finished nothing.

Case in point: I sat on an idea for a store planner for months, while working 35‑hour weeks at the very store that needed it.

Then the audit came back. Two high-risk failures, four medium, and under all six sat the exact problem my unbuilt tool was meant to solve.

Not all my fault. But some of it was sitting in my drafts.

So I finally built it.

Clinch: first working version in about five hours, on live shifts the next morning.

That's what taught me the belief that now runs everything I do: the chaotic, curious mind is not a flaw to fix but a fortune to finish.

Now I run every wild idea (mine, and yours) through a system until it ships, through

This is for you if you run a business and there's an idea you keep almost building (the quiz, the tool, the site) that's been "nearly ready" for months.

A digital asset is something you build once that creates value more than once.

Built on a Tuesday afternoon, and still selling on Christmas morning.

• An asset could be content that brings the right people to you while you sleep.
• An asset could be a calculator that shows someone what their problem costs, in pounds.
• An asset could be a scorecard that grades where they stand and tells them what to fix.
• An asset could be a quiz that tells them who they are, and you their needs.
• An asset could be a template that hands someone your best process, step by step.
• An asset could be a website that sells your offer all day, every day.

An asset could be...

A sprint is five days of focused work: one idea, taken from uncertainty to finished.

We decide what the asset needs to do, prototype the parts that matter, test the assumptions, and make it real.

Five days in. A working asset out. Yours to keep.

Got one of these half‑built? Get it scoped →

Proof beats promises. Recent sprints I've run:

ClinchA store's operating system: v1 in five hours, 91 changes from live shifts WellNest12 membership options collapsed to 3 Daily Da VinciLeonardo's twelve principles, one newsletter

Want one?

I run one sprint at a time: one idea, one business, my full attention.

So the calendar decides how soon yours ships.

Get your idea scoped →

Fifteen minutes.

You bring the idea, I'll tell you straight whether a sprint fits, and if it doesn't, I'll say so.