You'll spend 20,000 days of your career having ideas. Spend 5 finishing one.

Hey, I'm Dan.👋

I finish one digital asset for your business in five days.

A digital asset is something you build once that pays you more than once. A quiz that books sales calls while you sleep, say.

Built on a Tuesday afternoon, and still selling on Christmas morning.

There are forty of them. I put every one on a table, grouped by the five parts of a business they serve: prospects, product, positioning, promotion, platform.

Open the Asset Buffet → Drag anything. Tap one to see what it is, what it does, and one I've built.

That table is itself an asset: built once, explaining my work ever since.

For years I started everything and finished nothing.

Like a store planner I sat on for months at the store that needed it.

Clinch — the store operating system Dan built
First working version in about five hours, on live shifts the next morning.

I gained a new belief: the chaotic, curious mind is not a flaw to fix but a fortune to finish.

It runs everything I do.

Now I run every wild idea (mine, and yours) through a system until it ships, a system called Cashflow Creative.

In the sprint we decide what the asset needs to do, prototype the parts that matter, test the assumptions, and make it real.

Five days in. A working asset out. Yours to keep.

Need the whole machine instead of one asset — offer, copy, design and funnel? That's the 30‑day Cashflow Engine. See both →

Proof beats promises. Recent sprints I've run:

Want one?

I run one sprint at a time: one idea, one business, my full attention.

So the calendar decides how soon yours ships.

Get your idea scoped →

Fifteen minutes. You bring the idea, I'll tell you straight whether a sprint fits, and if it doesn't, I'll say so.


Every day I share 1 genius principle from Leonardo da Vinci.

It's called the

One more, if you're just here to read.

Every creator I admire runs on a system, and almost none of them talk about it. So I started collecting the moments they do. 42 so far, filed by how they get an idea, filter it, and get it made — Draplin, Andy Weir, A$AP Rocky, Rick Rubin, Adam Grant.

It's called

Read the library →